SaaS Metrics Calculators

Calculate MRR from active accounts and average monthly revenue per account so you can quantify recurring revenue on a clean monthly basis.

Calculate ARR from active accounts and average monthly revenue per account so you can turn recurring monthly performance into a cleaner annual run-rate view.

Calculate average revenue per account from total recurring revenue and active accounts so you can see how much recurring value each customer account contributes on average.

Calculate average revenue per user from total revenue and users so you can measure monetization efficiency across a customer or product base.

Calculate churn rate from starting customers and churned customers so you can measure how much of your customer base you are losing during a period.

Calculate retention rate from starting customers and retained customers so you can measure how much of your customer base stayed with you during the period.

Calculate customer lifetime value from ARPU, gross margin, and customer lifespan so you can estimate how much value one customer generates over time.

Calculate the LTV:CAC ratio from customer lifetime value and customer acquisition cost to check whether your growth model looks sustainable.

Calculate payback period from CAC and monthly gross profit per customer to estimate how long it takes to recover acquisition cost.

Calculate customer acquisition cost from marketing spend and new customers acquired so you can see what it really costs to add one customer.