Free marketing calculators with formulas, examples, and practical context

Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.

Calculate click-through rate from clicks and impressions to see how often people act after seeing an ad, email, or listing.

Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.

Calculate conversion rate from conversions and total traffic so you can see how efficiently visits turn into leads, signups, or sales.

Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.

Calculate the conversion rate needed to break even from CPC and gross profit per conversion so you can judge whether a funnel has enough room to work.

Calculate break-even revenue from fixed costs and contribution margin so you can see how much revenue is needed before the business stops losing money.

Calculate break-even price from fixed costs, variable cost per unit, and expected units sold so you can estimate the minimum average selling price needed to cover your cost structure.

Calculate target CPA from revenue per conversion and target ROAS so you can set a sustainable acquisition cost ceiling before scaling spend.

Calculate target ROAS from revenue per conversion and target CPA so you can set clearer return goals before launching or scaling a campaign.

Learn the ROAS formula, how to interpret the result, and when ROAS is useful versus when you need margin, profit, or break-even context too.

Learn how to estimate lead value using close rates, customer value, and revenue per lead so you can judge lead-gen quality more intelligently than with CPL alone.

Learn how to find the biggest leaks in a funnel by measuring stage pass-through, comparing cohorts, and separating traffic problems from page or offer problems.

Learn how to calculate MRR and ARR, what should count as recurring revenue, and how to use both metrics in SaaS and subscription planning.

Free paid media calculators for CPC, CPM, CTR, CPA, ROAS, clicks, impressions, and install efficiency, with formulas, examples, and practical context.

Free ecommerce calculators for ROAS, AOV, revenue, profit, margin, break-even revenue, break-even price, and conversion value.

Free lead generation calculators for CPL, cost per meeting, lead-to-customer rate, SQL rate, pipeline value, lead value, CAC, and revenue per lead.

Free SaaS calculators for MRR, ARR, ARPA, ARPU, churn, retention, customer lifetime value, LTV:CAC, and payback period.

Free app marketing calculators for install rate, cost per install, CPC, clicks, CTR, and related user-acquisition efficiency metrics.

Free funnel calculators for conversion rate, landing page conversion, signup rate, visitor-to-lead, visitor-to-customer, checkout conversion, and funnel drop-off.