Marketing calculators

Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.

Calculate cost per 1,000 impressions so you can measure how expensive visibility is across display, video, social, and awareness campaigns.

Calculate click-through rate from clicks and impressions to see how often people act after seeing an ad, email, or listing.

Calculate impressions from clicks and CTR to estimate total ad or listing visibility.

Calculate clicks from impressions and CTR to estimate traffic volume.

Calculate app install rate from ad clicks and installs so you can see how efficiently app traffic turns into actual installs.

Calculate cost per install from ad spend and installs so you can judge how expensive app acquisition is before looking at activation or retention.

Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.

Calculate customer acquisition cost from marketing spend and new customers acquired so you can see what it really costs to add one customer.

Calculate cost per acquisition from ad spend and total acquisitions so you can see what each lead, signup, or purchase is costing on average.

Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.

Calculate return on investment from gain and cost to understand overall profitability.

Calculate cost per lead from marketing spend and total leads generated.

Calculate cost per meeting from total spend and booked meetings so you can judge lead-gen efficiency closer to pipeline creation, not just raw lead volume.

Calculate lead-to-customer rate from total leads and new customers so you can see whether your lead-generation engine is producing real sales potential, not just cheap volume.

Calculate sales qualified lead rate from leads and SQLs so you can see how much top-of-funnel demand is turning into genuinely sales-ready pipeline.

Calculate expected pipeline value from opportunities, win rate, and average deal value so you can estimate how much future revenue your funnel is likely carrying.

Calculate revenue per lead from total revenue and leads so you can see how much economic value each lead is producing on average.

Calculate close rate from won deals and opportunities so you can see how efficiently qualified pipeline is turning into customers or revenue.

Calculate MER from total revenue and total marketing spend to understand blended marketing efficiency across your full acquisition program.

Calculate the LTV:CAC ratio from customer lifetime value and customer acquisition cost to check whether your growth model looks sustainable.

Calculate blended CAC from total marketing spend and total new customers to understand overall customer acquisition cost across the full business, not just one isolated channel.

Calculate estimated lead value from customer value and lead-to-customer rate so you can judge what one lead is worth before it closes.

Calculate payback period from CAC and monthly gross profit per customer to estimate how long it takes to recover acquisition cost.

Calculate CPA from cost per click and conversion rate so you can see how top-of-funnel traffic cost translates into actual acquisition cost.

Calculate CPA from click cost and conversion rate to estimate how expensive a conversion becomes after the click.

Calculate lead-to-customer conversion rate from total leads and new customers to measure how efficiently pipeline turns into closed business.

Calculate customer lifetime value from ARPU, gross margin, and customer lifespan so you can estimate how much value one customer generates over time.

Calculate average revenue per account from total recurring revenue and active accounts so you can see how much recurring value each customer account contributes on average.

Calculate MRR from active accounts and average monthly revenue per account so you can quantify recurring revenue on a clean monthly basis.

Calculate ARR from active accounts and average monthly revenue per account so you can turn recurring monthly performance into a cleaner annual run-rate view.

Calculate churn rate from starting customers and churned customers so you can measure how much of your customer base you are losing during a period.

Calculate retention rate from starting customers and retained customers so you can measure how much of your customer base stayed with you during the period.

Calculate conversion rate from conversions and total traffic so you can see how efficiently visits turn into leads, signups, or sales.

Calculate revenue per visitor to see how much value each visit generates on average across all of your traffic.

Calculate average revenue per user from total revenue and users so you can measure monetization efficiency across a customer or product base.

Calculate average order value from revenue and total orders.

Calculate revenue from orders and average order value to estimate total sales volume.

Calculate average conversion value from total revenue and conversions so you can see how much each tracked purchase, signup, lead, or other conversion is worth on average.

Calculate profit and profit margin from revenue and cost to understand overall business results.

Calculate gross profit and gross margin from revenue and cost of goods sold so you can see how much room a product or order leaves before fixed costs and ad spend.

Calculate net profit and net margin from revenue and total costs so you can see what share of revenue the business actually keeps after all expenses.

Calculate contribution margin and contribution margin percentage from revenue and variable costs so you can see how much revenue is left to cover fixed costs and profit.

Calculate conversions from traffic and conversion rate to estimate results volume.

Calculate stage-by-stage and overall funnel conversion from visitors, leads, and customers so you can see where efficiency is holding or leaking.

Calculate landing page conversion rate from visitors and conversions so you can judge how efficiently a page turns traffic into leads, signups, or sales.

Calculate visitor-to-lead rate from total visitors and leads so you can see how efficiently traffic is turning into captured demand.

Calculate visitor-to-customer rate from visitors and customers so you can see what share of top-of-funnel traffic ultimately turns into actual customers.

Calculate signup rate from visitors and signups so you can judge how effectively a page, trial flow, or onboarding entry point turns traffic into registered users.

Calculate checkout conversion rate from checkout starts and completed orders so you can see how efficiently buyers are finishing the purchase flow.

Calculate funnel drop-off rate between two stages so you can see how much traffic or lead volume is leaking before the next step.

Estimate the ad budget needed to hit a target number of conversions at a target CPA before you launch or scale a campaign.

Calculate the maximum CPC you can afford from conversion rate and gross profit per conversion so you can judge whether traffic costs are still workable.

Calculate the maximum CPM your funnel can support from CTR, conversion rate, and gross profit per conversion before impression cost stops working.

Calculate target CPA from revenue per conversion and target ROAS so you can set a sustainable acquisition cost ceiling before scaling spend.

Calculate target ROAS from revenue per conversion and target CPA so you can set clearer return goals before launching or scaling a campaign.

Calculate the conversion rate needed to break even from CPC and gross profit per conversion so you can judge whether a funnel has enough room to work.

Calculate break-even revenue from fixed costs and contribution margin so you can see how much revenue is needed before the business stops losing money.

Calculate break-even price from fixed costs, variable cost per unit, and expected units sold so you can estimate the minimum average selling price needed to cover your cost structure.