Ecommerce Metrics Calculators

Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.

Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.

Calculate average order value from revenue and total orders.

Calculate revenue from orders and average order value to estimate total sales volume.

Calculate profit and profit margin from revenue and cost to understand overall business results.

Calculate gross profit and gross margin from revenue and cost of goods sold so you can see how much room a product or order leaves before fixed costs and ad spend.

Calculate net profit and net margin from revenue and total costs so you can see what share of revenue the business actually keeps after all expenses.

Calculate contribution margin and contribution margin percentage from revenue and variable costs so you can see how much revenue is left to cover fixed costs and profit.

Calculate break-even revenue from fixed costs and contribution margin so you can see how much revenue is needed before the business stops losing money.

Calculate break-even price from fixed costs, variable cost per unit, and expected units sold so you can estimate the minimum average selling price needed to cover your cost structure.

Calculate average conversion value from total revenue and conversions so you can see how much each tracked purchase, signup, lead, or other conversion is worth on average.

Calculate revenue per visitor to see how much value each visit generates on average across all of your traffic.