About My Ad Metrics
My Ad Metrics is a focused set of free marketing calculators built for people who need quick answers to practical performance questions.
The site is designed for marketers, founders, ecommerce operators, media buyers, and small teams who often need to sanity-check metrics like CPC, ROAS, CAC, CPA, conversion rate, or budget requirements without opening a spreadsheet first.
The goal is straightforward: make common ad and acquisition math easy to calculate, easy to understand, and useful in real decisions. Each public calculator is built to include the formula, a worked example, plain-English interpretation, and related tools where they genuinely help.
Who this site helps
Paid media teams checking traffic cost, efficiency, and targets.
Founders and operators validating acquisition economics quickly.
Ecommerce and growth teams comparing conversion and revenue performance across traffic sources.
How to use it well
Start with the calculator that matches the question you are trying to answer, enter values from the same time period, and keep your reporting assumptions consistent.
Use the calculator output as a decision aid, then read the example, interpretation notes, and related pages to see how the metric fits into the bigger picture.
The public launch is intentionally narrow. It focuses on the core calculators many teams use regularly rather than trying to cover every marketing metric at once.